![]() ![]() At no point, during those discussions, did Sony ever threaten to sue Knee Deep over the name of the beer. Soon thereafter I spoke with the Sony representative and we discussed the potential benefits of a formal partnership between Knee Deep and Sony but we ultimately decided not to pursue such a partnership because, among other things, our label has always been meant as a joke and not something seriously connected to the show. Shortly after Breaking Bud was introduced, in early 2015, I actually received an email from a Sony representative that said, “It seems the Knee Deep team are big fans of Breaking Bad and we really appreciate the call out to our very popular show.” I was surprised by the unexpected lawsuit filed against us by Sony yesterday, especially after they originally contacted us many years ago touting their appreciation of our Breaking Bud beer that made gentle fun of their show. Knee Deep CEO, Jerry Moore responds to the Sony lawsuit via a social media postįrom our CEO, regarding our friends at Sony: Sony is suing for trademark infringement, dilution, false designation of origin and unfair competition, among other claims, and is basically seeking an injunction to stop the Ashburn, California Brewery from using “Breaking Bud” and the current design and logo and damages.īreaking Bud is Knee Deep’s best-selling beer, according to the Sacramento Business Journal, and earned the bronze medal for American IPAs at the 2016 Great American Beer Festival. Our brewmaster, Dean Roberts, has been with us for 5 years and is continuing our tradition of brewing only the finest craft beers.First we’re surprised that this lawsuit wasn’t lodged sooner and also that Anheuser-Busch, home to Budweiser, wasn’t also a participant.Īccording to the Hollywood Reporter Sony Pictures Television filed a lawsuit Tuesday against Knee Deep Brewing over the brewer’s Breaking Bud IPA claiming the company intentionally imitated the Breaking Bad logo and other design elements in order to capitalize on the fame of the AMC hit series. Instead of standing outdoors (rain or shine) to purchase a growler of our beer, visitors can now purchase growlers, crowlers, bottles, and or cans in our tasting room (which by the way is larger than our previous Lincoln brewery.) Our tasting room offers an unobstructed view of brewery operations, and guests can enjoy samples of our beer while watching us brew, filter, or even bottling the finished product. 22oz bombers, 12oz bottles, cans, and kegs can all be found filled with our wonderful liquid. ![]() We also barrel age a limited quantity of specialty beers which are periodically released in our taproom. Our year round offerings now total 16 and we also produce special releases and seasonal beers. Our 15 barrel fermenters are no more and we now ferment our beers in 60, 90, and 120 barrel tanks. Our 15 barrel brew house has been replaced with a 40 barrel 4 vessel system. For the remainder of 2010, Knee Deep Brewing Company continued to “contract brew” and sell kegs in Northern Nevada.įast forward to 2017, Knee Deep’s beers are now brewed in our 28,000 square foot facility in Auburn, CA. ![]() A few months later, Jerry Moore (CEO & Janitor) took over, and started to grow the company and get more than “Knee Deep” in a premium craft beer brewery. Tallac Brewing in beautiful Lake Tahoe and selling kegs exclusively into the Northern Nevada market. ![]() For the first few months of operation, Knee Deep was “contract brewing” beer at Mt. Knee Deep Brewing Company was founded in Nevada in June, 2010. ![]()
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